Time is a very important asset for everyone, which explains why watch companies are spilling resources into maintaining this belief. Indeed, the industry invests heavily in advertising, sponsoring lavish parties, financing huge events, and attracting A-list celebrities as brand ambassadors to build an image of reputation and provide justifications why timepieces frequently exceed the seven-figure spectrum.
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It is a tactic that is common not only among watch companies but also in the fashion industry in general, particularly in the luxury market. People are tempted by certain fashions on their favorite stars, charmed by billboards, and flooded with advertisements, which is a monster in and of itself. Despite all of this spending over the years, the vast bulk of watch brands, until lately, only catered to half of the global population. To sum, here are the best watch brands to deal with, especially for ladies.
Table of Contents
1. Patek Philippe
In 1839, Antoine Norbert de Patek and François Czapek formed a partnership to manufacture pocket watches in Geneva, Switzerland. Years later, after French jeweler Adrien Philippe replaced Czapek, the company experienced a huge revolution when England’s Queen Victoria purchased their keyless pendant watch, paving the way for other aristocratic customers to follow.
Throughout the following decades, the freshly minted Patek Philippe transformed the watchmaking industry, accumulating patent after patent, from the double chronograph and perpetual calendar mechanism to the time-zone watches and self-winding mechanism. Collectors presently wait anxiously when the manufacturer introduces a new catalog or refinements to an existing one, demonstrating the brand’s stature in the sector. Though anything from the corporation is worth investing in, the Perpetual Calendar embodies the Swiss watch purveyor.
2. Audemars Piguet
Watchmakers Jules Louis Audemars and Edward Auguste Piguet began making movements for other brands in the provincial, majestic town of Le Brassus, Switzerland. After many years, since the company’s inception in 1875, it began to mark its own identity on watches, broadening both its grasp and styles. It took several approaches to enhance its visual style and cleverness in the craft, with the tagline “To break the rules, you must first master them.”
Audemars Piguet rose to prominence in the 1970s with the introduction of the Royal Oak collection, which featured an octagonal bezel. However, it wasn’t until two decades later that it began to prioritize its products for ladies. It debuted the Millenary timepiece for men is 1995, then navigated the collection, which is notable for its elliptical case and off-centered dial, specifically for ladies in 2015.
3. Rado
In 1917, siblings Werner, Ernst, and Fritz Werner established Schlup & Co. in Lengnau, Switzerland. It later becomes Rado in the 1950s to commemorate the business’s 40th anniversary. After the emergence of the DiaStar 1, the brand became known for bringing hard metal and sapphire crystals to watchmaking a decade later.
It has continued to evolve over the years, producing high-tech wrist bands made of plasma and scratch-resistant ceramics. These attributes are embodied in the True Thinline collection, which is as stylish as it is technically advanced.
4. Cartier
The leopard is among the most prominent patterns in Cartier’s vault. The legendary French jewelry house premised in 1847 by Louis-François Cartier. And later rising to popularity under the path of his grandchildren; Louis, Jacques, and Pierre has formed legendary designs such as the Love bracelets, Tanks and Santos de Cartier watches, several England’s Crown Jewels, the Taylor–Burton Diamond, and distinctive red packaging. However, the leopard, or panthère in the brand’s original language, is likely its best emblem.
Cartier’s jewelry selection and the vast bulk of its adverts feature the spotted feline in the literal sense. The Panthère de Cartier watch catalog, which premiered in 1983, takes a much more diplomatic approach. Rather than depicting the leopard exactly, it infuses the design with the animal’s ferocious traits: the face that tends affable at first glance but chomps in full view, and the open-work chain that discloses a slither of skin.
5. Breguet
Breguet’s credibility in the heritage of watchmaking is unrivaled. After all, Abraham-Louis Breguet invented the first wristwatch, which was designed specifically for a lady. Not just any woman, mind you, but a queen.
According to legend, Caroline Bonaparte Murat, Napoleon Bonaparte’s younger sister and Queen of Naples was an enthusiastic watch connoisseur, accumulating 34 in an era when timepieces were scarce. Her renowned timepiece, which was ovoid and showcased gold thread straps, took 18 artisans and two years to produce. And, while modern-day versions of the Reine de Naples compilation do not necessitate as many hands, the original’s eye for detail has been passed down through the centuries.
6. Montblanc
The adage “the pen is mightier than the sword” applies perfectly to Montblanc. Alfred Nehemias and August Eberstein founded the Hamburg, Germany–based corporation in 1906 as a supplier of writing instruments. Undoubtedly, the label is popular among pen collectors, many of whom have a soft spot for the Meisterstück.
So, when Montblanc tried to expand a line of luxury watches in 1997, it chose its most recognizable pen structure. It has since developed several archives, but, like the Meisterstück, they have been marketed to men. It wasn’t until the release of the Bohème timepiece in 2015 that the company truly engaged in attracting ladies.
7. Fossil
Fossil has differentiated itself from other watchmakers that brag about their European beginnings with models grounded in Americana, especially vintage print adverts. So it’s no shock that the label was formed in 1984 by a Texas family. Five years later, Fossil introduced two women’s lines, Providence and Elegant Manhattan, both of which peered toward the decorative and spatial qualities associated with the Art Deco style of the 20s and 30s.
Final Thoughts
The women’s watch industry is increasing quicker than the men’s. As a result, watch manufacturers have expanded their product lines. Yes, many designers have always made pieces for ladies. Some even became well-known for their women’s archives. However, it is only lately, perhaps in the last 20 years, that there has been a strong focus on the sort of watch that females want to purchase, even though most brands have been around for more than a century.
