Alessandro Michele is back with another creative collaboration, this time a surprise “hack” of its Kering stablemate, Balenciaga, four months after the debut of the astronomically popular The North Face X Gucci collaboration.
Michele unveiled a collection “infected” with the markings of disruptive creative director Demna Gvasalia’s work to commemorate Gucci’s centennial year. To put it another way, Gucci’s Aria presentation had a Balenciaga vibe to it.
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What is the Gucci & Balenciaga “Hacker Project”?
Gucci characterizes the Hacker Project as “ideas from a mixed universe.” Consumers are forced to confront their expectations of branding, cooperation, and design ownership all at once in this hybrid universe, which appears simple but is actually complex.
Alessandro Michele is mixing Demna Gvasalia’s strong Balenciaga designs with Gucci’s nostalgic, feminine look, according to the Hacker Project. The outcome is a combination of underworld edge and floral whimsy.
While this collection marks the beginning of a new creative chapter for both fashion companies, it also pays homage to the past. Tradition, but with a twist. The double-B design was reinvented on Gucci’s classic GG monogram canvas, which has been a staple since the 1960s. Rather than avoiding the logomania of previous years, the Hacker Project embraces it. Gvasalia also defaced a huge tote bag with the spray-painted phrase “This Is Not A Gucci Bag” in the spirit of some mind-bending fashion humor. These co-branded bags are objectively the collection’s highlight because of the print and monogram mash-ups.
H2: Where You Can Buy Gucci and Balenciaga Collaboration Collection?
Hacker Project goods are now available, but it should come as no surprise that accessories are flying off the shelf, with the most popular bags already being listed as unavailable. Sotheby’s, on the other hand, beat the hype and has a selection of (sold out) models available on Buy Now right now. These timeless shapes demand a home in your closet, from the women’s Medium Tote Bag and Small Boston Bag to the men’s Shoulder Zip Bag (in both black and brown canvas jacquard).
Who Has Gucci Collaborated With
Until 2015, Gucci was one of these houses, sticking to traditional styles and prints. When Alessandro Michele took over, he not only shattered the mold by bringing new product lines that were unlike anything we’d seen before, but he also heralded a new era of collaborative creativity. Throughout the preceding four years, Michele has continued to surprise us with the firms and artists with whom he has chosen to cooperate in order to create fresh and exciting pieces that appeal to a wide range of fans.
Collaborations like these include:
Coco Capitan – The cheeky and quirky scribbled phrases on Gucci’s iconic trademarks delighted this 26-year-old artist from Spain. Each sentence is thought-provoking and tinged with a sense of childish wonder.
GucciGhost – Trevor Andrew was already well-known for his frequent use of the Gucci double G logo motif in his artwork. Rather than prohibiting him from utilizing the iconic print, Gucci welcomed him and pushed him to design a collection for the company, which resulted in highly sought-after capsule pieces.
DapperDan – Dapper Dan inaugurated a new experience with the approval and unveiling of Gucci: a custom collaborative shop where chosen clients may work with him to produce personalized Gucci pieces in trademark Dapper Dan flair.
Disney -Alessandro Michele is a great Disney enthusiast, as seen by the fact that some of our favorite animated characters have appeared in a number of his designs throughout the years. Following Donald Duck and the Three Little Pigs, Mickey made his debut in the Spring/Summer 2019 campaign.
Who Has Balenciaga Collaborated With
Crocs – Demna Gvasalia debuted his latest collaboration with Crocs at the spring 2022 runway show, dressing models in Crocs rain boot styles, high-heeled Crocs clogs, and platform pool slides in green, black, and gray.
Fortnite – The Fortnite x Balenciaga collaboration is the game’s first luxury collaboration, and it includes both digital and physical components. This is accomplished in the game through the use of skins and outfits in a virtual store that is modeled after actual Balenciaga stores.
Hello Kitty – The iconic Ville bag has been reinvented with the very famous – and very cute – face of Hello Kitty, a mascot created by Yuko Shimizu in 1974 and first shown during the Balenciaga Summer 2020 runway show in Paris. The top handle bag has a set of whiskers crafted from Balenciaga’s Triple S shoelaces, as well as leather ears that protrude above the curved shape and Kitty’s characteristic red ribbon.