So, you have thought of using TikTok for advertising your products and services or your business on the whole. Why not? You can certainly do so, considering that TikTok is currently the biggest marketing platform.
This new social media sensation is completely committed to top-quality video content, and businesses that are able to understand this TikTok algorithm will surely grab success.
Statistics put down that users spend a minimum of 46 minutes on TikTok every day. So, this is an exciting scope for businesses to target all young individuals who can serve as chief consumers, influencers, and spenders of the future.
You will be getting even better results from your TikTok brand marketing efforts if your target clients belong to Gen Z. The platform is on the rise, and it is definitely here to stay. Not to mention, people across the world are downloading this app every second. This alone speaks of its popularity.
Not convinced yet? Look at these exclusive ideas that can boost your business online through TikTok marketing:
1. Follow the Trends on TikTok
If you really want to know what your target audiences want or are up to, you must keep a close watch on the different TikTok trends. It is essential to follow the updated trends or movements to place your products and services into the users’ perspective.
Get into the shoes of the target audiences, and this will surely pave your way towards creating relevant content. Going abreast with the TikTok trends means producing content on different hot topics.
People consuming similar information will catch your content quickly because it shares current value. Relatable content will be processed faster by the audiences in comparison to unrelated content. This not only goes special for TikTok but even for the other social media platforms.
Nevertheless, it is also vital for you to understand that TikTok trends keep changing like fire. One moment a particular trend is hot and running; another moment, it would be already down.
You never know when things might take a giant turn. That’s because TikTok algorithms keep changing every now and then. The key here is keeping an eye on the trends and latest updates. Accordingly, you must update your content to be consumable by the TikTok users.
2. Go for the Best Filters and Effects
Of course, you must have the best of effects and filters used generously in your videos. That’s important if you really want your videos to stand out from the others. You know the platform is jam-packed with users. So, you must walk on a completely different path if you want to grab success. Being exclusive is what will bring great results for your business!
TikTok itself offers some of the coolest effects that you can incorporate in your videos. Of course, all the different effects have different styles; it will entirely depend upon you to use them creatively for your business promotion requirements.
Best of all, there’s the green screen effect where you get the option of using a picture from your own gallery as the background of your video.
3. Create Organic Content
Creating organic content means creating content that is your own and not sourced from other channels. This will definitely be one good way of expressing the exclusive voice of your brand.
To create organic content for promoting your products and services on TikTok, the first thing that you will have to do is proper research. If you are new to TikTok, there’s no use simply diving in there and then getting completely screwed up.
So, try spending time on the platform. Get acquainted with it and understand that it is an informal and fun social media channel based on popular songs and playback videos. Now think of different ways to integrate your business products into the content that works on this platform.
There’s absolutely no need for you to create sophisticated content on TikTok. Instead, aim at making spontaneous and fun content. And yes, do not forget the 15-second video restriction. Videos made to feature just 15 seconds or less than that will be the most attractive ones.
Once you are able to grab the attention of the viewers and get a good following, jump on creating long-form videos that are 60 seconds in length. Also, launching hashtag challenges can bring in good success with TikTok marketing.
These challenges are mainly aimed towards encouraging the users to create and then recreate content using branded hashtags. So, when the users do so with the challenges out up by your brand, it will automatically gain exposure bringing in more viewers and prospective clients.
4. Get Followers Like Never Before by Teaming Up with Celebrities and Influencers
The celebrities and influencers on TikTok are the people with the largest number of followers. Obviously, teaming up with these individuals will bring in great brand marketing results for you.
Don’t understand how? Well, people with the highest number of followers will automatically influence their followers when they join hands with your brand and market your products and services through the videos they create.
This, in the long run, will generate potential buyers of your products and services from amongst the lot influencers and celebrities have as followers. Did you get it now? The idea is fairly clear, right?
Now you might be thinking, will it be that easy to connect with the relevant influencers? The answer is yes because the platform itself makes this process easy for the brands. The Creator Marketplace feature allows brands to search for and connect with more than 1000 influencers on TikTok.
And yes, there are even filters available to search for TikTok celebrities according to audience demographics, followers, topics, and location.
It would be incorrect to consider TikTok as a random teenage application featuring cringe and cheap lip syncs. It is one of the most powerful mediums for businesses and marketers to showcase their products and services most effectively.