Getting your social media account performing to its full potential is a general concern among users who are serious about making something out of this online world. Social media marketing works on the basic premise of publishing content and getting the reaction that helps you grow. But that is what it is supposed to be like. In reality, there are a lot of factors, both in and out of your control, that can halt your growth. The platform’s algorithms, engagement rates, patterns, etc. are out of your hand. But what you can control is the time you upload your posts. Every social media platform behaves differently at different times and here is a little overview of a handful of them.
Best times to post on Facebook
Facebook is the world’s biggest social media platform today with more than 2 billion total users from all over the world. It is extremely hard to reach everyone at the same time because of the difference in time zones. It makes it impossible to find the perfect time when everyone is online but there are certainly some windows that do better than the other hours of the day.
According to statistics, the traffic on Facebook is at its peak in the afternoon from 1 P.M. to 3 P.M.. One reason behind it is that this is the period when the users from the working class are on a break from their jobs. It changes during weekends when most of the public is at home and the peak lasts from 9 A.M. to 11 A.M.
In terms of days, Wednesday, Thursday, and Friday have turned out to be the best to post on Facebook while Saturday is the worst.
Best times to post on Instagram
On Instagram, Tuesday is considered to be the best day to post in terms of engagement. The activity and engagement on the platform are at their peak for over 13 hours of the day from 8 A.M. to 9 P.M. Sunday is the day you would like to avoid as suggested by studies and the available data.
Instagram also provides some of the most detailed and open insights about audience behaviors that you can use for free to find your own perfect posting time.
Best times to post on YouTube
YouTube seems to be very uniform in the terms of posting times. The time period from 2 P.M. to 4 P.M. is the best to publish videos on YouTube in the earlier part of the week. It changes to 12 P.M.-3 P.M. in the mid-week. On the weekends, 10 A.M. to 11 A.M. is the best time to send your videos out on YouTube.
Best times to post on Twitter
Twitter is extremely active every hour of every day of the week. An estimated amount of 500 million tweets are getting tweeted every single day on the platform. Nearly every day of the week is hot and happening on Twitter but Wednesday seems to be a little more productive than the rest. The window of 9 A.M. to 4 P.M. is considered to be the best time period to tweet on weekdays. Twitter’s activity drops from Friday to Saturday and the two days do the worst in terms of engagement.
Best times to post on TikTok
TikTok remains one of the most engagement-friendly platforms active today. The users of TikTok are active every day of the week but it is a little extra good on Tuesdays, Thursdays, and Fridays. Surprisingly, Sunday is the lowest on the list. The time period from 8 A.M. to 11 A.M. on the weekdays is generally favorable to post on TikTok.
The best time to post is different on every other social media platform. The difference in timezones makes it hard to decide on a specific universal window where every platform is at its peak activity. It also changes with your target demographic and their activity patterns. But thanks to the many social media marketing companies, we have available these days, it has become possible for everyone to get access to their respective insights and find out the best times to post.
This was a general overview of the best posting times for a standard account on the 6 aforementioned social media platforms. Publishing content between this specific window is bound to get you the most out of your potential reach.