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How To Optimize Your Instagram Profile To Get More Followers?

Optimizing your Instagram profile can be pretty challenging, especially if you’re a novice in this aspect. Make sure to keep reading till the end to know more about it.

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Are you thinking about creating a business profile for your brand on Instagram?

Well, it’s a great start, indeed. Instagram, due to having a massive number of users, can help you curate an excellent consumer base within a short amount of time. In addition, due to the visual approach of the platform, creating an aura of engagement won’t be too tricky for you.

But, how to get more followers on IG?

If you want to increase your overall follower count on Instagram, you’ll need to improve your Instagram profile first.

Yes, making it look visually aesthetic will be a part of your job. However, you shouldn’t limit yourself to it. Here’s what we’re talking about.

Optimizing Your Instagram Profile – A Guide

Since the beginning, Instagram has made quite a few changes to its platform. Nonetheless, amongst them, the most striking one is, indeed, its “turn to the business direction.”

If you want to make the most out of this feature, you will need to take a trade-oriented approach – and start your journey by creating an eye-catching profile.

Keep reading to find out what you need to do in this regard.

Tip – 1: Create A Catchy Bio

After entering your profile, the first thing a potential buyer will see is your bio. Thus, if you want to make a fantastic first impression, you’ll have to fix this section first.

Where should you start from, though?

When it comes to creating a bio on Instagram, the first you’ll need to focus on is your tone of writing. You’ll get only 150 characters, so you have to make the most out of it. Make sure to add what your company does, its motto, and how it is considering its future to be.

Finally, to finish it off, don’t forget to add your company website’s URL at the end. Including a CTA, such as “click here to learn more about us,” wouldn’t hurt as well.

Tip – 2: Be Consistent

No matter what you’re posting, make sure to be consistent. Don’t upload for two days, and then completely go AWOL out of nowhere.

To keep your audience engaged, you will need to post at least once daily. Besides, we will also ask you to schedule your uploads and post whenever your consumers come online. This way, you can gain more exposure and prompt interactions on your posts.

Tip – 3: Hashtags For The Win!

Like keywords, hashtags can help you be found amongst your target audience.


Well, while searching for something on Instagram, people tend to use various phrases. Thus, if you can use the relevant ones on your post, your chances of going to the top of the newsfeed will increase massively.

But, how do you find the right hashtags?

Here are some tips that can help you out –

  • Use the exact phrases that your industry peers are using.
  • Try utilizing the search functionality of Instagram to find the popular hashtags.
  • Consider using keywords relevant to your niche.

Tip – 4: Add A Geolocation Tag

Do you have a physical store for your business? Well, in that case, adding a geolocation tag will be ideal for you. This way, people searching for the exact location can find you quickly and check you out if needs be.

Additionally, adding a geolocation tag can also help you get exposure to a brand new audience, primarily if you’ve used another location altogether.

Tip – 5: Leverage The Benefits Of CTA

No matter what you’re doing – whether it’s about adding an image or writing your bio – make sure to add CTAs everywhere.

If you are creative enough, you can definitely make your consumers do something, like visiting your website or purchasing your products, indefinitely.

The Bottom Line

Growing your overall follower count on Instagram will be pretty time-consuming, no matter how careful you are. Thus, we’ll suggest you take note of that and focus on implementing our tips as carefully as possible. It might take you surfing through some speed bumps, but if you’re efficient, you’ll surely get what you’re looking for.

In any case, we will be finishing up our article now. If you need any other suggestions or solve your personal queries, make sure to hit us up in the comment section. We’ll try to help you out as much as we can.

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