The gaming industry will grow from 2021 to 2024, reaching $218.7 billion.
Do you know that most of the game revenue comes from Europe and North America? If you want to make more money, releasing your game in other countries is a viable option.
However, launching a game globally is not easy. Avid gamers tend to play games if they are translated into the language that they understand. Here is where gaming translation services come into play.
Table of Contents
Why Launch Games to Foreign Markets
The US is second with $31.5 billion in gaming revenues. Japan follows with approximately $17.7 billion, and South Korea has $5.7 billion.
Other countries in the top 10 include Germany, the UK, France, Canada, Spain, and Italy. Developers shouldn’t limit themselves to specific languages like English, Chinese, Japanese, or German. There are substantial markets for video games in other countries.
Ignoring them would be unwise.
These figures show that video game developers should not limit themselves to creating games in only specific languages. Game developers shouldn’t create games in just a few languages. There are big markets in other countries. Ignoring them would be a mistake.
Identify the Potential Markets
If you want to launch your game in multiple countries, there are a few things you should do to ensure success. Firstly, you need to identify the markets with the most potential. Don’t try to launch in every country just because you feel like you have to. Instead, focus on the countries where your analytics show that your customers come from.
These are the markets that are most likely to be interested in your game. Thus they are the best candidates for your global market entry. By taking this approach, you can save yourself time and resources while also increasing the chances of a successful launch.
Verify Your Assumptions
To validate your assumptions before investing in localization, you must consider these things
- Choose potential markets and test the water.
- Translate the app store description into the local language.
- Optimize the title, copy, and keywords for the local market.
- Get a good gauge of consumer preferences.
- If the game’s content is originally in English, you can still test certain markets by launching it in locales that are comfortable with the language. For example, you can try launching an English-only game in Hong Kong, Singapore, or Malaysia.
Opt for Localization Services
When entering multiple markets with your game, localization is crucial. However, the process can be more complicated than it seems. There are many nuances to consider, and even little things can add up. For instance, if your original content contains a lot of slang and cultural references specific to your home market. Thus the effort to localize the content will be higher.
While it’s true that local references can help you connect with the audience. Therefore, it’s essential to balance them with a neutral global language. This will streamline the translation and localization processes. Moreover, it helps in reaching a broader audience.
By prioritizing easy localization, you can ensure that your game is accessible and enjoyable for players around the world. The assistance of a professional translation agency can be of great help in this regard.
Coordinate with Local Teams
It’s important to have local team members involved in the game localization process. They can make the translated content resonates with local audiences. To make sure everyone is on the same page, ensure that local team members understand your brand and the game, including the storyline and characters.
Additionally, create a translation style guide to provide guidelines for the translation and transcreation of content. With your local teams aligned and working together effectively, you can successfully localize your game for global audiences.
Localize the Game for the Local Market
When it comes to launching a game, it’s a complex process even in your home market. And when you’re looking to enter the global market, it’s essential to start small and focus on localizing your game to one specific locale. By doing this, you allow yourself to work out any issues and prevent making errors that could be multiplied across multiple regions. Additionally, focusing on one country at a time can allow you to concentrate your attention and resources on all the necessary components involved in a successful launch, including marketing efforts. Here is where marketing translation services come to play. Ultimately, taking a more targeted approach to your game launch strategy can help set you up for success in the global market.
Consider the Local Market’s Price
When setting the price of your game, take into account how much people in your target markets pay for similar products. Attracting more downloads and gaining popularity may require you to start with a lower price point. However, in the end, you should aim for price equality in local markets to maximize your profits.
Take One Market at a Time
Launching a game is a complex process, even in your home market. When expanding globally, begin with one country at a time and adapt your game to suit the local market. This approach allows you to fix issues and avoid repeating errors. It also allows you to concentrate your efforts and resources on all aspects of the launch, including marketing.
The gaming industry is set to grow and expanding into foreign markets is a good idea for game developers. Identify potential markets by analyzing customer data and verifying assumptions. Localization is crucial, and it’s important to work with local teams and consider local market prices.
To ensure success in the global market, it’s best to take a targeted approach and focus on one country at a time. Taking assistance from a professional translation agency can help to market the games in different countries and mitigate the barrier to entry.