Lip gloss is probably the most used thing by women when it comes to makeup. And, to be honest, why shouldn’t it be? It enhances your overall appearance, it can become a point of focus, and it keeps your lips moist. What more does a girl need? There is every reason to believe that this is one of the best creations by the makeup and cosmetics industry.
The makeup industry alone is one of the biggest industries in the world, and it is estimated to be around $40 Billion as of 2022. You should always take risks in business if you want to succeed. This specific industry is so gigantic that you can try your luck here because the chances are thick that you can get a piece of the pie.
But, these days, business is not only about having a high-quality product, and you need to have packaging that stands out from the rest. Lip gloss is a women’s product, and women pay attention to all details of the product. Women spend all the time in the world deciding on what makeup product to buy, but for that, you need them in your store, and this is where a lip gloss box can help you big time.
The second most vital job of packaging is to attract customers, and custom gloss boxes will help you achieve this tremendous feat. Before we talk about the best packaging ideas for lip gloss boxes, you need to know how to make the right call when going through packaging ideas. How to choose the best available option when coming up with packaging ideas?
This guide applies to every business, and not only lip gloss business. As you read above, the makeup industry is pretty huge, and getting noticed in this market is the hardest part you will come across. But, if you follow the below-given steps, things might get easier for you.
Focus On What Your Audience Likes
To build a big and strong brand that you dreamt of, it is vital that you start scaling that business when you have a base of loyal customers. Customers are what builds or breaks your brand, so it is vital that you focus on what your potential customer desires. Since we are talking about lip gloss, you can’t make your decision based on only females.
Females have a range; you should know whether you are targeting teen girls, adults, middle-aged, or older women. Before deciding on your packaging, you should complete your research on your targeted audience.
Follow The Trends
The next thing you need to focus on is the ongoing trends in the market. Every week there is a new trend, so should you follow all of them? The answer is yes, but only if they are connected to your niche. You see some brands get started, and in a year or two, their brand skyrockets, and this is not only because of their tremendous marketing team, but it is also about how they engage with their targeted audience.
Every customer has a soft point, and when you touch that point through emotions, they can instantly become your loyal customers. Following the trends can help you take your brand to the next level. You can make a limited edition packaging that will attract customers because these days, everyone wants to get their hands on a limited edition product.
Use Unique Fonts
From our childhood to adulthood, we have seen the same fonts like bold or italic on every product packaging we see. Why not change that? Why shouldn’t you be the one to break that change? The world is evolving, and everyone is trying new things, and so should your brand. The main reason for this is that unique font will make your product stand out and attract customers, and this is what every business needs.
Now that you have read about how to choose the packaging, it is time we talk about how to innovatively design your lip gloss boxes. So, let’s get started with those ideas.
Select An Earthy Look
The biggest packaging trend in the market at the moment is “keeping it simple.” Simplicity is the new black. You might think that you read about being innovative and thinking outside of the box up in the blog, but you can still think outside of the box while staying within packaging limits. Yes, trends can help you engage better with customers, but you can’t make a trend the face of your brand.
Because once the trend is gone, you will be left with limited customers that won’t be able to help you in making it big. Keeping it simple is not exactly a trend because this way of packaging has been present for centuries. You should go with colors like brown, green, or white as your primary packaging color because they give a calming and elegant vibe.
Give A Smooth Feel To Your Packaging
The next thing you can do to make your product appealing is by giving a smooth look to the packaging. A shining and funky packaging will attract certain kinds of people, but not all of them. On the other hand, packaging finished off with a matte texture releases luxury vibes and has the potential to attract more customers compared to funky packaging.
The next step you can take on the road to designing the perfect lip gloss boxes is by utilizing artwork. Imagine packaging designed only for you and how it will help you in gaining customers. Since we are talking about lip glosses, perhaps you can make an artwork of a lip that looks moist and juicy, and that can help you in luring ladies to your store.
Black Is Hot
Black is arguably the only color that contrasts with every other color. Using black packaging might not be unique, but the black color will help you in freely designing the packaging because of how versatile black color is. Another tip here is if your brand is using eco-friendly packaging, then you should flaunt it on the packaging.