Email checker is a great way to keep your inbox organized and under control. However, there are some mistakes that can be made when using them that can lead to decreased productivity and even completely futile email campaigns.
In this article, we will discuss four of the most common mistakes people make when using an email checker and maybe even help teach you how to avoid them.
Not Using a Checker in The Frist Place
First and foremost, the biggest mistake you can make if you are serious about your email marketing campaign and newsletter is not using an email checker at all.
A lot of people believe that they can get by without one, but the hard truth is that these programs can save you a lot of time and energy in the long run by simply keeping your campaign alive.
It’s rather simple, really. Send too many emails that bounce back and your campaign will be flagged as spam.
Not Utilizing Every Feature
One of the most common mistakes people make when using a checker is not taking the figure out the app and use everything at their disposal. There are a lot of different options out there, so it is important to find one that will work well for you and your campaign. If you don’t – you’re wasting money and resources.
For instance, you can save a lot of time if you just set up a real-time checker that verifies the address as soon as the user enters it in the sign-up or HTML form, so you don’t have to waste time verifying it later on. This will take a few minutes and will save you many hours.
Also, some of these will help you clean your mailing list automatically by blacklisting inactive addresses. If you were to do this by hand – it would take way too long.
Using an App From an Unreliable Developer
There are a lot of different checker apps on the market, but not all of them are created equal. Some will work better than others, so it is important to do your research before purchasing one.
One way to tell if you dealing with a reliable one is by reading reviews from other users. If there are a lot of negative reviews, then it is probably best to stay away from that particular one.
Not Reading The Bounce-Back Reports
The bounce-back report is the message you get when your mail has not been successfully delivered to the recipient. If you don’t check your reports, you can’t know whether your email was sent. And, if you don’t check the reports, what’s the point of even doing them? If you do decide to invest in an email checker and perform a bounce-back check – read the data. Read the report and adjust your email campaign accordingly.
There you have it. These are four of the most common email checker mistakes that people make. By avoiding them, you’ll be able to better control your inbox and create more successful email campaigns.